Definition of target groups and campaigns, highly elaborated selections of addresses from your database, organization of telemarketing activities or organisation of mailings using Microsoft Word or Microsoft Outlook; contact protocol of all activities, document management, analysis of campaigns efficiency.

• Address most valuable target group
• Use unlimited criteria to define your target groups such as biographic information, sales history or response to previous campaigns
• Run marketing campaigns of all imaginable type such as price campaigns, promotional/gift campaigns,  phone-marketing,  E-Mail Marketing etc.
• Measure success (CPO, Response-Rate etc.) of each campaign
• Consider life-time value of your customers such as the average subscription lifetime in calculation of profitability
• Sales rep budgeting and reporting
• Powerful search tools including phonetic search