Definition of target groups and campaigns, highly elaborated selections of addresses from your database, organization of telemarketing activities or organisation of mailings using Microsoft Word or Microsoft Outlook; contact protocol of all activities, document management, analysis of campaigns efficiency.
- Address most valuable target group
- Use unlimited criteria to define your target groups such as biographic information, sales history or response to previous campaigns
- Run marketing campaigns of all imaginable type such as price campaigns, promotional/gift campaigns, phone-marketing, E-Mail Marketing etc.
- Measure success (CPO, Response-Rate etc.) of each campaign
- Consider life-time value of your customers such as the average subscription lifetime in calculation of profitability
- Sales rep budgeting and reporting
- Powerful search tools including phonetic search