Do you know the exact value of all customers?
Enable all employees access to comprehensive information about any business contact they should get access to. This includes a complete survey of former interactions and future To Dos as well as the respective customer specifics which you can organize into so called “profiles”, using as many freely definable marketing classifications as you like.
CRM For Publishers
Publishers need to keep pace with increased expectations of customers. Customer Relationship Management is the linchpin of a successful business, especially in the publishing trade. In the long run, customer relations are the critical factor for securing your business success effectively. knkPublishing focuses on the customer. Customer specific business processes for major customers or for special market segments are easily organized with knkPublishing. The distinctive CRM features are the core of knkPublishing, particularly with regard to target-group analysis and support. All marketing-relevant information concerning address and contact person can be managed comfortably. Duplicate- and postal code check are just as well available as quick search functions, including of course phonetic search. So, go ahead and plan your marketing- and sales activities and analyze your current direct marketing interactions. The advertising effectiveness evaluation supports you at this, no matter whether you are interested in your Cpo (Cost per order) or in your turnover/cost factor.